Kalau kalian ngaku penggemar ice cream sih pasti tau dong yaaaa produk dari walls yang bernama MAGNUM? Ice cream magnum ini sebenernya udah lama di produksi, dulu sih jaman-jaman gue SD harganya masih Rp.6.000 dan Cuma ada dua rasa ada magnum klasik yang isinya rasa vanilla sama satu lagi isinya rasa coklat, selain magnum gue juga suka banget tuh ice cream solero tapi sekarang udah ga di jual di Indonesia kayaknya..
Wahhh kalau kata anak gaul jaman sekarang tuh rasanya ice cream magnum ini dewa bangetlah, apa lagi coklatnya persis banget rasanya kayak coklat cadburry, jadi dengan lo beli ice cream ini, lo dapet banyak keuntungan sekaligus deh yang menimbulkan kepuasan tersendiri setelah makan magnum. gak bikin eneg kok walaupun bentuknya tebel gitu.
Oh ya, produk magnum ini sempat hilang dari peradaban gitu di Indonesia dalam beberapa tahun kemarin. Nah, di tahun 2010 ini produk magnum itu ada lagi (di tandai dengan adanya iklan magnum yang katanya kalau makan magnum bikin jadi kayak ratu gitu) karna sesuai dengan quote tentang kekuatan iklan "Good advertising is advertising that never forget by public even they are not buying the product on the spot and will always remember in their mind". Ada juga cara pemasaran lain kalau bahasa marketingnya sih BRAND ACTIVATING, walls bikin http://www.mymagnum.co.uk/. serta ada juga toko khusus buat ngejual magnum aja. Pokoknya gencar bangetlah promosi produk ini. langsung gue hunting nyari tuh ice cream dewa. Tapi sayangnya ice creamnya itu laku pesat mungkin karna banyak orang yang rindu sama buaian kelezatan dan kehadirannya, jadi gue sama sekali ga dapet. Dan akhirnya dapet magnum almond setelah sebulan hunting tuh ice cream terus-terusan. ini nih iklan yang bikin orang terhipnotis sama maknanya:
Yap, setelah gue searching-searching tentang ice cream magnum sana sini dari google, wikipedia, web walls, sampai ke kaskus. Akihrnya gue simpulkan, kalo kata wikipedia sih gini (nyari bahasa Indonesia gak ada, coba nyari di bahasa inggris eh langsung muncul):
Magnum is an ice cream brand owned by the British/Dutch Unilever company, and sold as part of the Heartbrand line of products in most countries (sold under the Wall'sbrand in the United Kingdom and others). The original 1987 Magnum (later rebranded as Magnum Classic) consisted of a thick bar of vanilla ice cream on a stick, covered with white or dark chocolate, with a weight of 86 gr (120 ml). In 1994 the company also started selling Magnum ice cream cones, and in 2002 an ice cream sandwich.
This is for Additional varieties
Starting in 1992 the company added Magnum Mint, Double Chocolate, and other flavors. In 2002 Magnum branched into frozen yogurt with their raspberry fruit swirl covered in milk chocolate. Moments were introduced which were bite-size ice cream treats with caramel, chocolate or hazelnut centres, followed later in the year by "mini", "crunchy" (with almonds) and "light". Late 2002 saw the launch of Magnum Intense (a chocolate truffle center enveloped in ice cream and covered with chocolate) and the limited edition 7 Deadly Sins series of ice creams, whose flavors were named after the seven deadly sins. Sins was followed by another limited edition range in 2005 in which each flavor was named after one of the senses: Magnum Aroma, Magnum Touch, Magnum Sound, Magnum Taste and Magnum LORT
In Australia and New Zealand, the product is sold under the brand name Streets Ice Cream. In 2003 Streets brought out a limited edition series of ice creams known as The Sixties Nine featuring sixties-related names: John Lemon, Wood Choc, Jami Hendrix, ChocWork Orange, Peace ManGO, Cinnaman on the Moon, Cherry Guevara, Candy Warhol and Guava Lamp. Consumers who collected nine of these ice cream sticks could send them off to gain a free Magnum T-Shirt. The extreme popularity of the ChocWork Orange resulted in Streets selling it as the "Chocolate Orange" Magnum for some time after the remainder of the range was discontinued. Similarly, the Peppermint Envy of the Seven Deadly Sins range became "Peppermint" and is still available in Australia today.
In Greece and Romania, the Magnum brand name is owned by Delta/Nestlé, so the Unilever ice cream uses the name Magic.
In 2008 Magnum has brought out new variants in the UK - Mayan Mystica which is a chocolate ice cream Magnum blended with cinnamon, nutmeg and honey flavours, and Magnum Minis available in a variety of flavours. Eva Longoria is the face of Magnum in 2008. Also in 2008, Josh Holloway, from television's Lost, was selected as the first male spokesperson of Magnum in Turkey. Benicio del Toroand Caroline Correa starred in a television commercial for Magnum Gold, directed by Bryan Singer.
In 2009 they introduced Magnum Mini Moments. They came in 3 types of chocolate: milk, white and dark all with 5 different flavours including almond, truffle etc.
In China the Magnum name is retained, however there are fewer varieties; as of 2009 there are only vanilla, cappuccino, and crunchy. Mint and double chocolate were introduced in 2006/7 but were pulled from the market in 2008 (or possibly before).
Flavours and varieties
§ 1989: original Magnum, later rebranded "Magnum Classic"
§ 1992: Almond
§ 1993: Chocolate
§ 1993: White
§ 1994: Cone Classic
§ 1995: Walnut
§ 1996: Nougat
§ 1996: Cone Almond
§ 1997: Orange Choc
§ 1998: Ego
§ 1999: Double Caramel
§ 2000: Double Chocolate
§ 2001: Caramel & nuts
§ 2002: Sandwich
§ 2002: Yoghurt Fresh
§ 2003: Seven deadly sins (Lust, Sloth, Greed, Gluttony, Envy, Revenge, Vanity)
§ 2004: Intense (Stick)
§ 2004: Intense (Cup)
§ 2005: Five Senses (Aroma, Touch, Vision, Sound, Taste)
§ 2007: Ecuador Dark/Colombia Aroma/Temptation/java
§ 2007: Mint
§ 2008: Mayan mystica
§ 2009: Moments
§ 2010: Gold
Tapi sekarang yang di produksi sama walls dan yang gue liat dari web walls :
http://www.loveicecream.com/ Cuma ada beberapa variasi rasa, ini dia ice cream nya
Magnum Gold?
"Golden es krim" cracking susu coklat keemasan, es krim Vanilla didalamnya dengan pusaran karamel lezat.
Magnum Putih
Kesempurnaan untuk yang suka coklat putih. es krim vanilla, coklat putih dekaden.
Double Magnum Caramel
Vanilla es krim, dicelupkan ke dalam double coklat Magnum. Di bawah eksterior yang sejuk terletak lapisan karamel tebal menggoda.
Magnum Mint
Dingin dan menyegarkan es krim mint putih dilapisi dengan coklat Magnum klasik dan ditaburi dengan potongan-potongan gula renyah.
Magnum Almond
coklat susu dipenuhi dengan potongan-potongan almond chunk, dan es krim vanila krim dingin didalamnya.
Magnum temptation Chocolate
Temptation Cokelat - susu coklat kaya es krim yang diperkaya dengan saus coklat mewah dan berlimpahnya potongan coklat putih dan potongan brownies dikelilingi dalam lapisan coklat gelap. Juga tersedia dalam 3 paket!
Magnum Temptation Caramel & Almond
Temptation Caramel & Almond - kombinasi es krim vanila Madagaskar dengan potongan almond California disiram coklat Belgia gelap, saus karamel lembut semua dilapisi di shell coklat susu kental.
Mini Magnum Mint, Dark, Classic
Magnum Minis merupakan makanan ringan yang sempurna, setengah ukuran standar Magnum, bikin kita pengen makan lagi dan lagi! Ada rasa Mint, Dark dan Classic magnum dalam ukuran mini.
Magnum Ekuador Dark
coklat gelap dan mewah dibuat dengan kakao 62%, ice cream vanila didalamnya. Biarkan Magnum Ekuador Dark menggoda Anda.
Magnum Minis liqueur
menggabungkan bahan berkualitas tinggi hanya dengan sejumput minuman favorit Anda dicampur dengan es krim Magnum halus yang Anda cintai. Pilih antara dua rasa yang unik dan lezat: es krim lemon terdiri dari Limoncello dilapisi coklat putih atau krim vanila nikmat dan krim Irlandia dilapisi coklat susu - cemilan sempurna untuk bersantai!
Minis Magnum Classic, Almond & White
Magnum Minis merupakan makanan ringan yang sempurna, setengah ukuran standar Magnum bikin kita pengen makan lagi dan lagi! Ada rasa Classic, Almond dan Putih magnum dalam ukuran mini.
Magnum Minis Chocolate Double & Double Carmel
Rasanya terbagi jadi Double Chocolate & Double Carmel Magnum Minis untuk ukuran mini.
Magnum yang ada di Indonesia cuma magnum klasik, almond, dan coklat. Kalau semua produk magnum di jual di Indonesia bisa-bisa tiap hari makanan pokok gue yang tadinya nasi di ganti sama ice cream magnum nih,haha.. oh iya, FYI Biasanya sih gue beli magnum di borma, hypermart, di minimarket terkenal juga ada. Tapi sayangnya stock magnum yang mereka sediakan dan banyaknya peminat/konsumen yang mau beli magnum. Yaaaa lebih banyak peminatnya..
Tidak ada komentar:
Posting Komentar